Outbrain deepens cooperation with Microsoft

The Outbrain international content recommendation platform [Outbrain] Announcing the expansion of cooperation with Microsoft and the use of the technological capabilities of the Azure Microsoft cloud platform for the benefit of improving services to its customers. As part of the collaboration, Outbrain will expand its activities with Microsoft Azure in North America and integrate GenAI solutions based on Azure OpenAI, in order to integrate a variety of new services for its customers.

The GenAI solutions add a new layer of advanced services for Outbrain customers worldwide. Outbrain and Microsoft have a long history together, including business and technology collaborations with Azure, MSN and Bing. Outbrain’s platform serves approximately one billion users worldwide with over 10 billion content recommendations daily, on more than 7000 content sites worldwide.

Yossi Shekoi, Enterprise commercial DN Microsoft Israel: “We are happy to expand the existing partnership with Outbrain, to work for the joint growth of both companies, and to provide significant value through the integration of technological solutions for cost optimizations and commercial solutions. In addition, Microsoft will contribute to innovation in Outbrain, in light of the revolution of -Gen AI that she leads.”

Yonatan Meman, CTO, Outbrain: “About two years after the initial move to Azure, we are happy to deepen the existing partnership between the companies. The further move to Azure will give Outbrain flexibility and innovation in managing the infrastructure for our advertising platform. In addition, the world of content recommendations is complex and competitive, and the use of solutions GenAI’s innovative Outbrain products, while cooperating with Microsoft, will contribute to Outbrain customers in Israel and around the world.”