The Professional Football League (LaLiga), the Real Madrid Foundation and the Atlético de Madrid Foundation have announced their collaboration with the Red Cross to help the victims of DANA that is hitting Spain in recent days, launching paths from this Thursday fundraising campaigns through their channels and platforms.
In a press release, LaLiga said that “it will use the national broadcast of the 16 matches that will be played this weekend corresponding to matchday 12 of LaLiga EA Sports and matchday 13 of LaLiga Hypermotion, to communicate a message of support to the victims.” .
In addition, the league entity will give visibility in these matches to the number 02910 implemented by the Red Cross through Bizum to raise funds for professional football. “LaLiga and the clubs thus support the fundraising campaign that will also be disseminated through social networks to contribute to its maximum reach,” the statement added.
“This is in addition to the minute of silence as a sign of respect for the victims and those affected by the tragedy that will be observed in all matches,” the note alluded to matchday 12 of the First Division and matchday 13 of the Second Division, “once they have postponed those that were to be played this weekend in the Valencian Community”, the area most affected by the storm.
“Professional football thus joins the expressions of condolence and expresses its solidarity with the families of the victims and the missing,” concluded the note, despite the fact that the Real Madrid Foundation had already confirmed its union with the Red Cross in its campaign. fundraising via website to help affected families.
“This catastrophe has left numerous families in a critical situation and it is essential to act quickly and in solidarity,” read the note published by the merengue club. Their Atlético neighbors also promoted, a few hours later, a very similar initiative.
“Together with the Red Cross, a website has been set up to receive financial contributions. We encourage everyone who can to participate in this campaign to try to contribute our small grain of sand together,” the mattress entity stated in its statement.
“Additionally, next Sunday, coinciding with the match that will face us against UD Las Palmas at the Riyadh Air Metropolitano, our Foundation will open an area dedicated to the collection of material outside the stadium in front of gate 29 from 11:00 a.m. /30. In the next few hours, and after receiving precise instructions from the authorities that coordinate the aid, we will provide a list of the needs that are a priority in the most affected areas,” the note added.
In this sense, Atlético pointed out that “all the donated material will be transported to the vicinity of Utiel and Paiporta, two of the most affected areas, to be distributed among the affected people in coordination with the Valencian Community and the authorities of the area.
“Volunteers from the Atlético de Madrid Foundation will help with the distribution. In addition, we will collaborate with local institutions to offer our help and support in the cleaning efforts. The Atlético de Madrid Foundation will also contribute with the purchase of material to join it to the rest of the donations,” the red and white note continued.
“In memory of all the victims, the flag paying tribute to our fans located at the Riyadh Air Metropolitano flies at half-mast. Rest in peace,” concluded the same Atleti press release.