Fashion|Actress Sydney Sweeney says in an interview with GQ magazine that she was surprised by the reaction caused by the American Eagle jeans advertisement.
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Actress Sydney Sweeney defends GQ magazine’s American Eagle jeans ad that caused a stir this summer.
The ad’s slogan “Sydney Sweeney has great jeans” was interpreted as a reference to genes, leading to accusations of Nazi sentiment.
Sweeney emphasizes that it was just a jeans ad and says he was surprised by the reaction.
White Lotus and Euphoria-series known actor Sydney Sweeney has given the American for GQ magazine an interview in which he talks about the summer, especially in the United States for becoming the subject of an uproar From the American Eagle jeans ad.
The focus of the uproar was the ad campaign phrase “Sydney Sweeney has great jeans”.
When pronounced out loud, “great jeans” sounds the same as “great genes”, which was also used in the social media videos of the campaign. The message was emphasized by Sweeney’s appearance: blond hair and blue eyes. In social media, the advertising campaign was accused, among other things, of idealizing white supremacy and Nazi spirit, and the end result was a weeks-long culture war on the subject.
To the point took a stand even the President of the United States Donald Trump. The media had reportedthat Sweeney had registered as a Republican voter in the summer of 2024. When Trump was told this, he praised Sweeney’s ad campaign to reporters. Sweeney himself has not commented on his party position.
American Eaglen the share price was said to have risen significantly after the company reported that Sweeney’s advertising campaign boosted product sales.
Fresh in the interview, the conversation turns to the ad campaign after Sweeney says he doesn’t let other people define who he really is or what he thinks about things.
According to Sweeney, most of the commotion passed him by because he worked 16-hour days Euphoria-series and didn’t have time to focus on what was being discussed.
He defends the campaign itself in the interview by emphasizing that it was about jeans.
“I did a jeans ad. The reaction was definitely a surprise, but I love jeans. I always wear jeans. I wear jeans and a t-shirt literally every day.”
Otherwise, he does not agree in an interview to comment on the ambiguity of the ad or the criticism it has received. According to Sweeney, he knew all along that the campaign was about “great jeans.”
“When I have a topic in mind that I want to talk about, people will hear about it.”
Trump and the vice president JD Vancen Sweeney says the statements felt unreal.
Sweeney plays the lead role of an American boxer Christy Martinista in telling Christyin the film, which premieres in the United States this Friday.