– The “smart” glasses made by Facebook and EssilorLuxottica arrive on the market. They are called “Ray.Ban Stories” and are available in all stores that sell the Ray.Ban brand and on the Ray.Ban.com website. Italy is among the top six countries chosen for the launch.
“This product is a milestone that shows that consumers don’t have to choose between technology and fashion: they can live in the moment and stay connected by wearing their favorite Ray.Ban style,” said Rocco Basilico, Chief Wearables Officer of EssilorLuxottica. The price starts from 329 euros for Wayfarer frames and will be available immediately in 6 countries: besides Italy, there are the USA, Great Britain, Canada, Ireland and Australia.
What Ray.Ban Facebook glasses will allow to do
Ray.Ban Stories is launched together with an app, Facebook View (iOS and Android), which will allow you to import, edit and share the contents captured on the smart glasses with the possibility of uploading them to any social network present with an app on your phone: Facebook , Instagram, WhatsApp, Messenger, Twitter, TikTok, Snapchat and others.
“Ray.Ban Stories is designed to help people live in the moment and stay connected with the people they are with and who they would like to be. EssilorLuxottica has been nothing short of stellar in this partnership and thanks to their commitment to excellence we have been able to offer both style and substance in a way that will redefine the expectations of smart glasses. We are introducing a whole new way for people to stay connected to the world around them and be truly present in the most important moments in life. , and to look good while they do it, ”said Andrew Bosworth, Vice President of Facebook RealityLabs.