A new storm broke out on social networks around European luxury brands, after Chinese manufacturers called on consumers in the West to purchase them directly from them – in a tenth of the price. Reason: They are manufactured in China at all. In practice, however, these are fake and inexpensive items manufactured while violating copyright and trademarks. Despite this, the story evokes a riot on the network and experts warn that this is a Chinese influence campaign, as part of the fight against the cover program imposed by US President Donald Trump.
“Chanel bag, think he is from China”
For example, in one of the videos posted under the title “China reveals the truth,” it is alleged that many luxury brands are manufactured in China, with only the last step in the process – placing the logo and packaging – is carried out in Europe. In another video, a surfer called Lunasourcingchina is outside the factory in China, which she says produces the Lulolmon yoga pants at $ 5 to $ 6, although they are sold in the US in more than $ 100 a unit. At the end of the video, the user invites viewers to purchase them directly from China.
In Lululmon, of course, the claims denied, added that only 3% of their products are manufactured in China, noting that the only place to buy the finished product is in their licensed stores. Still, these videos get millions of views and hundreds of thousands of shares.
According to American Newsweek, the EU imposes regulatory restrictions on items manufactured in Europe, and France and Italy – from fashion and local production – adding even more tougher restrictions: the last significant part of the production must be local, so they may not only “paste the logo” as claimed. In addition, the transfer of manufacturing to China is usually done to produce more massly and cheaperly, which is not a priority of luxury brands that can, for example, sell Hermes’ Birkin bags in tens of thousands of dollars, with an artificial deficiency that creates waiting lists.
“This is a counter -response,” says Reut Turgeman, creates content and investigates consumption habits on social networks. “Surfers have posted videos that” remove the gloves “and skip brands, which seemingly produce secretly. They say ‘you are familiar that it is manufactured in Europe, but I’m the one who produces them for you. You can achieve it with me.'”
According to Turgeman, the truth on social networks is true. “It doesn’t matter what’s right and what’s not. The videos did the effect. They sowed the doubt in many eyes, who are now asking themselves: ‘Can I hang out with my Chanel bag, when half of the people would think he was actually from China?’ Videos. ”
“A calculated campaign designed to strive under the lids”
According to Alex Goldenberg, a senior consultant at the NCRI Institute of Ratgers University Researcher Disney Forbathemicals on social networks. In a conversation with Bloomberg, Goldenberg added that it was “leverage of Tiktok to promote Chinese manufacturers as the cheaper and more exciting option – even as a protest against trade barriers.” Tiktok, to mention, is still owned by the Chinese Bytadance, and Congress has passed a law that should force it to go to another ownership – or to be blocked from US service.
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