“Boombastic” Shaggy’s famous hit 30 years of age and the artist decided to celebrate this milestone with a collaboration with Fiat Grande Panda. To celebrate the anniversary, the Jamaican singer recorded a new version of the song, “Boombastic (Fantastic)“, Accompanied by a video clip that features the new car of the Stellantis group. The single will be distributed globally on May 9 by Universal Music.
The song also inspired the commercial for the launch of the new car, which introduce il claim “Life is Pandastic”. The Fiat Grande Panda represents the symbol of the new era of the brand: a model of segment B developed on a multi-energy platform, designed for different markets and with a focus on sustainability, accessibility and style.
“On the occasion of the 30 years of ‘Boombastic’, we wanted to renew a classic to make it current and attractive also for generation X,” he said Olivier francoCEO of Fiat and Global Cmo of Stellantis. “‘Pandastic’ is much more than a spot: it is an innovative marketing operation that celebrates an iconic song by combining it with a car destined to become it.” Shaggy explained how the company shares “with my music the idea of leaving its mark. This anniversary is the perfect opportunity to celebrate energy and creativity together.”