The US media group Warner Bros Discovery (WBD) will divide into two companies with the aim of developing its business of the streaming and, at the same time, maximize the value of traditional products of information and entertainment. The decision was rewarded by the market: the title now to Wall Street earn over 7% But it also came to touch 10%.
The splitwhich should be completed by mid -2026, subject to approval of the regulatory authorities, will lead to the listing of two distinct entities in the stock exchange: Streaming & Studios e Global Networks. The first will include the HBO and Warner Brothers library, as well as television and cinematographic production and themed parks. The company will focus on the growth of HBO Max, currently present in 77 markets. The second instead will host Discovery, as well as CNN and TNT Sports, known for their coverage of live events. The activities of this group currently reach over 1 billion spectators in 200 countries and territories. These channels continue to obtain most of their revenues from cable subscriptions.