Well known in the Cordoba Villa María, the butter that occurs in Argentina, ElCor of the Piazza family came up with Alicaída Sancor an original Marketing Agreement.
The idea is revitalize several of its plants of Santa Fe and Córdoba except for Sunchales. In this way, the dairy cooperative in Intensive therapy for several years, Start waking up.
Sancor with a debt of US $ 400 million sE finds in bankruptcy competition, almost without presence in the gondolas after a decade of agony, closure of massive plants and dismissals.
According to the specialized Edairynews, ElCor, the cheese and butter producing company with the Tonadita brand is about to start driving The marketing of Sancor products.
Near the company, they pointed to Clarion what They will make available their marketing network and also supplies so that different Sancor products in those paralyzed plants are re -developed.
Tonadita is one of the leaders in the elaboration of butter, precisely in Villa María who is responsible for the 70% of the butter consumed in the country.
The firm that was born as a milk cream maker at Reinaldo Piazza and continued in his son Gustavo is now directed by Santiago, 26. His jump was through the Tonadita brand that in addition to butter is a Heavyweight in cheeses cheddar with those that supply among others McDonald’s and Burger King.
In addition to Villa María, it produces in Chile and exports to 40 countries. Account 350 employees. And for some, this brand new agreement with Sancor can be the first step to a Become a partner of the bankrupt cooperative.
It is not the first time that a departure is attempted for Sancor, which led with the serene the dairy business. In 2021, the Cooperative tried to create the “Sancor Capital” trust, which foresaw a millionaire investment.
But shortly after those investors beat. Sancor suffered conflicts of all kinds. Its productive capacity 4 million liters were dramatically reduced to less than 200,000.
The contest is in charge of Dr. Guillermo Adrián Vales of the Court of the Fourth Nomination of the Courts of Rafaela, Santa Fe.