Amazon has launched a test version of his low -cost platform Haul in Germany. This makes the American e-commerce giant compete with Chinese online shops such as Temu and Shein.
Haul is integrated into the existing Amazon app and is very similar to Chinese competition: products for a few euros, chaotic presented with colorful banners and flashy groceries to turn on.
All products in the German Haul store cost less than 20 euros. They are sent directly from a distribution center in China, so that the delivery can take up to two weeks.
Amazon launched the low -cost offer in November in the United States and last month in the United Kingdom. With the launch in Germany, the company now also starts in the European Union. Products from the German Amazon store are usually available in Belgium, but that does not seem to be the case for Haul.