The Spanish Prosegur, one of the leaders in home security, bought one of its competitors in Argentina to grow to 30% of the monitored alarm business.
Prosegur, founded in 1976 by the Gut family and listed on the Madrid Stock Exchange, did not report the amount of an operation that allows you to add the client portfolio of USS, of Argentine capital and that is making a big splash in the City of Buenos Aires and the suburbs.
In this way Prosegur consolidates as number two of a market in full ascendancy to the rhythm of insecurity. At the top of that ranking is the American ADT.
According to its CEO of the alarms division, Alejandro Sanchez León, there is a lot to cover in a country where only 500,000 middle class homes They have alarm with monitoring. Of those homes and60% are located in the metropolitan region.
It is estimated that there are 12 million homes and businesses that could adopt the system, “which reflects a penetration of barely 4,2%, well below countries like Spain or Germany (15–25%) and the United States (35%),” the company noted.
“The operation is part of the growth strategy in Latin America and reinforces consolidation in the country. With this incorporation, Prosegur Alarms projects to close 2025 with an accumulated growth of 30% from 2023. It allows us to integrate the entire USS user portfolio, expand territorial coverage and strengthen the operational infrastructure of Prosegur Alarms, especially in the residential segment, one of the most dynamic in the market,” Sánchez León highlighted to Clarion.
Another of his businesses on the rise is called Hawkeye, the guards who appear on the screen monitoring the buildings.
Prosegur is a global firm that has its feet in 36 countries. In this region they shine in Chile, Uruguay, Paraguay, Colombia and Peru. But Argentina represents the 40% of its business on this continent and 15% globally.
The company arrived in the country in 1995 with a peculiarity. Helena Revoredo, the wife of the late Herberto Gut, the creator of Prosegur, is Argentine.
Its businesses range from monitored alarms, surveillance to cash management, amid a technology race with smart devices and growing demand for connected solutions for homes and businesses. Here it operates in 15 provinces and has more than 1,500 employees. in the world It had a turnover of 4,908 million euros in 2024 and has 175,000 employees.