The new wine economy employs more than a million people

Come on green cosmetics up to innovative food products, the new economy del vino employs 1.3 million people. This is what emerges from an analysis by Coldiretti published in Vinitaly special edition in Verona where the first exhibition dedicated to this type of “new business examples” was set up.

According to a study by Coldiretti, the harvest of a bunch of grapes nourishes job opportunities in well 20 sectors ranging from agriculture to glass, from transport to nursery, through wine tourism, publishing, IT and analysis laboratories.

“A new economy of which the wine beers – notes Coldiretti – like the one made in Lombardy with Moscato di Scanzo (one of the smallest DOCGs in Italy), starting from grape must after drying, or with yellow muscat, while in Sicily it is even born using zibibbo. The star of Italian wines abroad, the Prosecco, on the other hand, is part of the refinement of a fine cheese in Veneto where an exquisite candy is also produced all’Amarone“.

But the wine beauty product line is also increasingly enriched, according to the analysis by Coldiretti Donne Impresa. You go by exclusive perfumes obtained from the vineyards of Soave in Veneto to Piedmont where they are produced face cream and shower gel starting from Freisa d’Asti.

Wine, grape leaves and part of the grape seeds, grape seeds, rich in polyphenols, are also used in Umbria for creating a beauty line, as well as in Emilia Romagna they turn the grapes into anti-aging lip balm, body butter and aftershave.

A precious body fluid is obtained in Friuli Venezia Giulia from Merlot, and also the pomace of the “reds” of the island of Ischia, from Piedirosso to Guarnaccia, are used to make anti-aging serums.

Shampoo with Rosso Piceno wine ed face body scrub with Verdicchio dei Castelli di Jesi are two examples of cosmetics that are born in the vineyards of the Marche. And also from Barbera and from the other varieties of wine grown on the Oltrepò Pavese hills, today there are also body creams, aftershave fluids, natural soaps, lip sticks and nourishing bath and shower.

By Editor

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