– If Alitalia has bid farewell to the skies, the Millemiglia program – its historic loyalty program – does not stop. The 6 million customers, 80% of whom are Italian, today breathed a sigh of relief as they learned that it will be possible to continue earning and spending miles even if the airline has no longer been operational since 15 October.
Then, presumably at the end of the year, the company that manages the points program, Alitalia Loyalty, should be acquired through a tender. Ita, the new company born from the ashes of Alitalia, will not be able to participate due to the stringent rules of the EU on discontinuity but a partnership with the future buyer of the company is not excluded in the future.
As an asset, the company – founded in 1992, then spun off in 2013 – is a real ‘deal’ for those who win the tender: the company has always closed its accounts in the black, even during the pandemic. Before Covid, profits had reached over 15 million euros.
It is also the largest loyalty program in Italy. Until the winner of the competition is known, the customers of the program will continue to accumulate miles using the services offered by 60 partners that span the most diverse sectors, from cars to shopping, financial services, parking, taxis, car rental.
If you want to accumulate points standing on the clouds – that is, traveling by plane – you can do so on Air France-KLM and the company Mea, which remain partners of the (defunct) Alitalia, that is, of the SkyTeam alliance.
Among the partners, Alitalia recalls, car rentals of the Avis Budget Group, car parks in the city and at airports, stays with Booking.com or with the numerous hotel chains, transfers with taxi cooperatives operating throughout Italy, shopping from Fidenza Village or Land of Fashion, the underwriting of MilleMiglia Life insurance policies.
Furthermore, holders of MilleMiglia credit cards, accepted all over the world thanks to the Mastercard circuit, can continue to accumulate miles with each daily purchase while they will be able to purchase flights from over 400 airlines to more than 200 countries around the world on lastminute.com. also taking advantage of hotels and other accommodation spaces.
For members of the exclusive clubs – Ulisse, Freccia Alata and Freccia Alata Plus – the dedicated Customer Service continues to be available and all the benefits and bonuses recognized by commercial partners in addition to SkyPriority services when traveling with partner airlines remain confirmed.
Consumers applaud, even if as explained by Furio Truzzi president of Assoutenti, “we believe it is essential to provide for the possibility of using miles also on Ita flights, while the refunds and vouchers node is still open: to date there is no certainty about times and ways to obtain reimbursement of Alitalia airline tickets and vouchers in the hands of users, and in this sense we believe that the Government must take the field, providing clear and precise information to citizens “.