AGI Trenitalia and Arsenale today announced a new travel service aboard luxury carriages inspired by the concept of ‘slow tourism’ to reach the most evocative and characteristic places of the Peninsula. The new service will be called “Dolce Vita Train” and will start in January 2023.
In a joint note, the two companies inaugurate what they define as the “new frontier in the luxury hospitality market, based on the very strong attractiveness of the Italian territory thanks to its characteristics” thanks to which “to reach the most secret beauty of Italy. “.
“Traveling by train to visit Italy from North to South means choosing a safe and eco-sustainable vehicle, protecting the environment and rediscovering the most fascinating, hidden and unusual places on the Peninsula”, said Luigi Corradi, CEO and General Manager of Trenitalia. “The Dolce Vita Train is a project that goes precisely in this direction, bringing a new form of luxury slow tourism onto the rails, to enhance the beauty of our country, from the great art cities to the small province”.
For Paolo Barletta, CEO of Arsenale, the service adds “a new and important step to the development and growth of Arsenale. Tourism does not only mean hotels and restaurants. Italy is a 360-degree experience and we must start afresh from experience. for an integrated and complete offer. We want to connect Italy and create that word of mouth that in the coming years will lead tourists to discover the less known destinations today. We would like to be able to take travelers on new itineraries, where the resilience of Made in Italy will build in time dedicated experiences, new welcome and a very homegrown warmth “.
“The Dolce Vita train is a tribute to Italy”, continues Barletta. “The beauty and uniqueness of our territory, its uniqueness, the cities of art, the peculiarities of the landscape, up to food and good food are the distinctive features of our country and for this reason they will be the pillars of our offer and of our iconic trains. With the gradual stabilization of the global health situation, we are convinced that the luxury sector will act as a driving force for the resumption of national tourism. Our work is aimed at creating the conditions to welcome back the millions of travelers who in the next 50 years will choose Italy as their first destination. This is not just a wish but a commitment “, he concludes.