AGI – The summer sales season opens: tomorrow they will start in Sicily, on 3 July they will start in almost all other regions. Last to leave Puglia on July 24 and Basilicata on August 2. According to estimates by the Confcommercio Research Department, this year each family will spend an average of 171 euros – equal to 74 euros per capita – for a total value of 2.6 billion euros for the purchase of discounted items.
“After the annus horribilis – comments Renato Borghi, president of the Italy-Confcommercio Fashion Federation – the hope is that the shopping race will restart. There is a great desire for freedom and a return to a new normal. And, after a long period of restrictions, the summer sales represent an important opportunity to make up for lost time and renew the wardrobe for the holidays, also buying at affordable prices. For these balances we expect consumption to increase compared to last year but, above all, a confirmation of the trend of purchases in proximity stores, after the forced use of online purchases. In this sense we await a strong stance from the Government, already at the next meeting of the Finance Ministers and Governors of the Central Banks of the G20 in Venice, for the introduction of a minimum global tax on the revenues of the giants of the web in the countries in which they operate. It is a fundamental solution to rebalance the balance of power in a market that cannot remain without rules. It is necessary to give certainty to companies to guarantee the values of our society, our tradition, our economy and our territories, but above all to make the social relationship between people more stimulating, sustainable and real ”.