A new tourist brand of Serbia was presented at the Expo 2020 Dubai exhibition

The Tourist Organization of Serbia (TOS) and the national platform “Serbia Creates” presented the new tourism brand “Serbia. Experience!” At the World Exhibition EXPO 2020 Dubai, as part of a new tourism marketing strategy aimed at attracting domestic and foreign tourists, it was announced today.As announced, the new and modern tourist brand of Serbia, whose narrative is based on destination communication through the experience that tourists can experience in Serbia, is primarily intended for tourists who are looking for interesting and authentic experiences, natural beauty, creative and inspiring destinations. .

The inspiration for the new brand and visual identity of Serbia as a tourist destination was found in the unique and dynamic experience that Serbia offers at the crossroads of East and West, where modern and traditional, urban and natural mix.

“As part of the Tourism Week at EXPO 2020, we presented the new brand to the international tourism industry at the presentation of Serbian tourism, and we are pleased to note that the new way of presenting our offer through experiences, experiences great interest and gives new energy to our promotional activities “, said the director of the Tourist Organization of Serbia, Marija Labović.

According to Ana Ilic, senior advisor to the Prime Minister for creative industries and tourism, who is also the team leader of the “Serbia Creates” platform, it is very important that this moment was used to improve the Serbian brand and its tourism potentials.

“It is important to use the opportunity and positively influence the change of the tourist brand, which we have been working on in recent months, in order to attract as many interested visitors from around the world to come and visit Serbia. So far, the Serbian Pavilion million visitors, and we expect so much more, which only speaks of the size of the target group that we want to attract, “said Ilic.