Kartell makes its debut in the eyewear world, with the new Kartell Eyewear project, in which the brand tells its identity, also through the creativity of 4 designers who need no introduction, such as Rodolfo Dordoni, Ferruccio Laviani, Piero Lissoni and Fabio November. Each brought their own visionusing ‘sustainable’ elements and materials.
Lorenza Luti, Kartell Marketing and Retail Director, presented the collection that consists of a Main Collection and a Design Collection (four special projects, for a total of 32 references) at AGI. “Simao, a design and lifestyle company, therefore in our strategy is perfectly suited to making an object that is of design – she explains – she, which incorporates our values, with these materials, respecting sustainability, because most of the frames are in bio acetate“.
There are sunglasses and eyeglasses, for a total of 100 references. Combinations, processes with particular geometric effects and shapes and overlapping of thicknesses that recall the lines of the brand’s most loved products.
The protagonist, always, is the transparency it assumes the colors of the new palettes proposed by the brand. All in compliance with sustainability.
Research continues in this direction also in the eyewear world with KartellBio, a sustainable acetate that comes from cotton and precious wood fibersused on the frames and which fully falls within the objectives of the manifesto ‘Kartell loves the planet’.
“We have our manifesto, we work on recycled materials, bio, polycarbonate 2.0. And even in the glasses that have plastic materials we have tried to use an organic acetate “explains Lorenza Luti.” In the team of about 15 designers around the world we have chosen 4, to tell their creativity in the world of eyewear, and each he interpreted it following his own personality “.
“Fabio Novembre – he continues – was inspired by a historic Kartell product: he worked on both matt and gloss on a mirror by Anna Castelli Ferrieri, which is in our museum. Rodolfo Dordoni, on the other hand, worked with metal and plastic materials making a men’s model and a women’s model Ferruccio Laviani with a soft touch injection product, both for sight and sunglasses.
Piero Lissoni has made a double injection putting the color inside the lens, working a lot on the contrast of the color “.” This – concluded the Marketing and Retail Director of Kartell – is just the beginning, every year we will launch new models that will go to complete the collection “.