Mascha Vang has launched new products on the market, and this has meant a decline in profits for the still stony bloggere – Ekstra Bladet

It’s still running for Mascha Vang.

Although both this year and last year she has had to present a decline in earnings in the accounts of the company Mascha Vang ApS, there is no need to worry about the well-known blogger and influencer.

There will certainly still be money in the coffers, the recently published accounts reveal.

Although the gross profit, which corresponds to the turnover excluding a number of costs, is DKK 1,962,976 in 2021 and has thus decreased slightly compared with DKK 2,021,053 in 2020, there is still a nice profit on the bottom line.

The result is DKK 860,575, and Mascha Vang describes this as ‘satisfactory’ in the management’s report, where she also emphasizes that she has increased her expenses in the company during the year in connection with the ‘start-up of new product series’.

Mascha Vang has not only been busy launching new products. She made a name for herself in 2021 when she participated in 'Wild with dance' on TV 2 with Thomas Evers Poulsen. Photo: Tariq Mikkel Khan
Mascha Vang has not only been busy launching new products. She made a name for herself in 2021 when she participated in ‘Wild with dance’ on TV 2 with Thomas Evers Poulsen. Photo: Tariq Mikkel Khan

Pay rise
Despite the slight decline in earnings, Mascha Vang has found room to increase staff costs for the company’s one employee, who must be presumed to be herself.

Expenditure on salaries, pensions and other personnel costs has thus increased from DKK 717,249 in 2020 to DKK 819,383 in 2021. This corresponds to a salary increase from approximately DKK 60,000 per month including pension to approximately DKK 68,000 per month.

In addition, Mascha Vang raises half a million kroner in dividends from the company.

The idea of ​​money in Mascha Vang’s enterprise still abounds. In the celebrity’s holding company, Mascha Vang Holding ApS, which has also just published the annual accounts, the equity has thus increased from DKK 10.5 million in 2020 to DKK 11.3 million in 2021.

Ekstra Bladet has tried to get a comment from Mascha Vang for this article, but it has not been possible.

Ekstra Bladet has previously spoken to Mascha Vang about the interest in shares and investments. You can read about it here.

By Editor

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