MADRID, 7 Jul. (EUROPA PRESS) –
The director of ARCOMadrid, Maribel López, has assured that the celebration in Ifema Madrid of this exceptional edition of the fair in July is an “opportunity” for the galleries to “generate business, meetings and visibility” and has gone ahead to “help” them .
Given the doubts of some gallery owners regarding the suitability of holding the edition on these dates, López recalled in statements collected by Europa Press that it is not a unanimous thought – “not everyone thinks this way” – and that it is about a consensual decision.
“If we saw an opportunity to do that, because the collectors told us they wanted to come, because we had support from the local collectors and because there were also a series of galleries that said ‘if you can, ARCO must be done, all that has made it Let’s do it, “he said.
López has acknowledged that the fair’s management is “aware” that it is a “particular moment” due to the coronavirus pandemic, but has asked to “wait until Sunday” –the day the fair concludes– to carry out the analysis. “The world of art is very particular,” he added.
The director of ARCO has remarked that for this edition “exceptional conditions” have been offered for the participating galleries – with discounts of 30% in the general program for the stands and 15% in Opening – and has remarked that it is not of a “transitional” fair. “It is not half done,” he insisted.
López does believe that in these five days of the fair there will be fewer visitors than expected – already counting the sanitary restrictions, which allow up to a maximum of 40,000 people a day – both due to the heat and the holiday dates.
“There will be fewer visitors, although I am optimistic. For example, students are a very important audience and many are not around this time, so that is going to be noticed. We also knew that with more professional days, we were rebalancing this. But next year all those people have to come back, “he said.
Almost 250 invited collectors will make their landing these days at ARCO and this helps López to face the appointment with “very good spirits”. “The galleries do their work very well and that complicity is very real: this Tuesday they already told me that they had sold,” he concluded.