The LEGO family invests 6.8 billion in Fortnite creator – Ekstra Bladet
Kirkbi and Sony are each investing $ 1 billion in Epic Games, a press release said

Kjeld Kirk Kristiansen (right) still owns the majority of Kirkbi, where he will also be chairman of the board until the spring of 2023. Photo: Mathias Svold

Epic Games has had resounding success with the game Fortnite, and now the game development company is in full swing taking the next big step.

The company is well on its way to developing a so-called metaverse – a kind of online world – and therefore it has been looking for investments. They have just received them, the company states in a press release.

The press release states that the gaming giant Sony and Kirkbi, the LEGO family’s investment and holding company, are each investing one billion dollars – 6.8 billion kroner.

– Part of our investment focuses on trends that we believe will have an impact on the future world in which we and our children live. This investment will accelerate our commitment to a world of digital play, and we are happy to invest in Epic Games to support their further journey – and in the long term focus on the future metaverse, says CEO of Kirkbi, Søren Thorup Sørensen, in the press release.

Adm. Director of Kirkbi, Søren Thorup Sørensen, welcomes the new investment. Photo: Joachim Ladefoged
Adm. Director of Kirkbi, Søren Thorup Sørensen, welcomes the new investment. Photo: Joachim Ladefoged

Epic Games is far from the only ones trying to create a metaverse that is a kind of online universe where people can communicate like avatars and actually create a new life.

Last year, the company behind Facebook and Instagram changed its name to Meta to rebrand itself and clarify the attempt to create a metaverse, just as it invested heavily in building the alternative reality.

Now the LEGO family is also throwing themselves into the fight – and putting billions at stake to succeed.

It appears that Epic Games after the investment is valued at 31.5 billion dollars – 215 billion kroner.

In the most recently published accounts from Kirkbi, which covered 2020, it appeared that Kirkbi at the time had investments of DKK 87 billion.

By Editor

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