Chinese media mogul Yang Lan revives his country’s crafts at the Museum of Decorative Arts

Until July 19, the Parisian exhibition “Reviving Craft” showcases the design and know-how of the Middle Kingdom. Review of details.

The ancestral know-how of Chinese artisans is often not appreciated at its true value. This is in any case the observation made by journalist Yang Lan, the “Oprah Winfrey” of the Middle Kingdom, ranked among the 100 most influential women in the world by the magazine Forbes and founder of the Hong Kong-based Sun Media Group. A few years ago, she made a series of documentaries called “Reviving,” highlighting the skills of her compatriots. Every time she talked about her work abroad, she was met with the same refrain. She noted that “made in China” was associated with cheap, poor-quality products.

This is how she came up with the idea of ​​putting together the exhibition “Reviving Craft,” presented until July 19 in the fashion galleries at the Musée des Arts Décoratifs.I interviewed more than 30 masters of intangible cultural heritage. I feel that the first thing that characterizes them is the love of their craft. This motivates them to devote their whole life to perfecting a certain craft with love and energy.she explains. We hope to showcase the heritage of China’s long history of craftsmanship as well as its contemporary innovation.

Yang Lan, a fervent defender of Chinese craftsmanship.

The timing of this retrospective, a few days before the start of the Olympic Games, was not chosen at random. Yang Lan was in fact twice an ambassador for China’s bid for the Olympic Games, for those of 2008 and 2022, and largely participated in obtaining the event. 2024 also celebrates the sixtieth anniversary of bilateral relations between China and France and happens to be the Sino-French year of cultural tourism.

On the two floors of the fashion galleries at MAD, “Reviving Craft” presents more than 80 works and 40 artists. The exhibition is divided into five sections, corresponding to the different materials and design methods. Gold, Wood, Water, Fire, Earth. Fire, for example, will highlight the art of ceramics; Water, tea techniques, including Fuding white tea; Wood, furniture design, assembled without nails, a thousand-year-old know-how in China; Gold, embroidery…

Contemporary Chinese design in the spotlight at the “Reviving Craft” exhibition.

Thanks to digital technology and artificial intelligence, this exhibition immerses the visitor in an immersive and interactive space. Added to this are animations such as tea tastings or a fashion show showing how creation is nourished by tradition. A beautiful retrospective destined to be itinerant. It will soon be presented in Milan and then in Macao.

“Reviving Craft, Contemporary Crafts and Design from China”, until July 19, 2024 at the Musée des Arts Décoratifs (Paris 1is). €10 entry. Online ticketing.

By Editor

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