Despite the extensive regulatory and publicity efforts made in recent years to reduce the number of smokers in Israel, the rate of smokers remains almost unchanged at about 20% (according to the latest report from the Ministry of Health regarding the volume of smoking in Israel).
A new survey indicates that there is a misconception among the public about the causes of harm in the development of smoking-related diseases. The survey, conducted by the Shilub Institute at the invitation of Philip Morris, includes a representative sample of more than 1,000 people among the adult general public in Israel (+18), and examined the risk perceptions of cigarette smoking.
About a third of respondents (30.5%) believe that nicotine is the main cause of the development of cigarette smoking-related diseases, while the most significant damage factor – cigarette smoke created as a result of tobacco burning – is rated as a secondary factor only (13.4%). Perceptions of a similar attitude were also accepted among smokers. About 27.5% indicated nicotine as the main cause of damage, while smoke was perceived as the main cause of damage among only 7%.
In anticipation of the International Non-Smoking Day tomorrow, and as part of advancing its vision towards a “smoke-free future”, Philip Morris is launching an activity to raise awareness of the harms of cigarette smoking, entitled “Worth giving up burning tobacco”.
According to Roy Amit, CEO Philip Morris: “Today it is known that the main health damage in cigarette smoking is actually caused by the burning of tobacco. Eliminating the burning process can significantly reduce the levels of harmful chemicals generated compared to cigarette smoke, so many advanced countries have already realized that smokeless and science-based products can play a role in stopping cigarette use among adult smokers. “By raising awareness of the issue and with the right regulatory encouragement, we hope that even in Israel, adult smokers will abandon the cigarette.”