Ice hockey: anthem, clothing line… rapper Seth Gueko becomes ambassador of the Jokers de Cergy

This is a first in the world of French ice hockey. The Jokers of Cergy-Pontoise have just launched a unique collaboration with Seth Gueko, the rapper from the old new town. “Professor Punchline”, one of his many nicknames, has written an anthem available on the platforms from this Friday, at midnight, and whose clip, broadcast on YouTube at 6 p.m., will be unveiled this Friday before the match against the Rouen Dragons (8:30 p.m.). This will now be broadcast before all matches.

This partnership also gave rise to the creation of a clothing line “Barlou x Jokers”, named after the community of fans of the artist with many tattoos. The result of a real “coup de coeur”, this association is due in particular to the meeting of the rapper and Simon Oliveira, commercial manager of the Jokers. It was he who introduced the world of hockey to the man of many hats, also an entrepreneur at the head of a tattoo parlor and a restaurant, Barlou Burger, in Pontoise. “I had no idea that there was this near my house. I had a real revelation. »

By Editor