If|The Norwegian Ski Association is already criticizing the agreement.
The abstract is made by artificial intelligence and checked by man.
The International Ski Association FIS has signed a five -year cooperation agreement with the Azerbaidzhan State Tourist Office.
The agreement is to be reflected in all World Championships and certain World Cups organized by FIS.
The Norwegian Ski Association requires more information about the content of the contract.
International The Ski Association FIS has signed a major cooperation agreement with the Azerbaidzhan State Tourist Office.
The contract is five years. The partnership is reflected in all the World Championships organized by FIS. Azerbaidzhan will also become an important partner in the Freestyle World Cup and combined skiing.
The cooperation agreement is described in the Fisi announcement as “strategic, marketing and developing”. Its value was not described, nor the details of how cooperation is to be reflected in practice.
Azerbaidzhan, located on the shore of the Caspian Sea in the Caucasus, is seeking visibility to raise its shares as a winter sports country and as a tourist destination.
Known for its oil and gas resources, Azerbaijan is close to Russia, close to international sports. Amnesty has criticized the state for matters relating to human rights and freedom of expression.
On Tuesday The announced agreement aroused confusion in the leading winter sports country in Norway.
Norwegian Ski Association Communications Director Espen Graff In particular, he criticized the fact that the news of the agreement came as a surprise and no information was shared during the negotiations.
“Such a contract raises questions. We want more information about its content,” Graff commented on VG by.
Johan Eliasch is the chairman of FIS.
Fisi chairman is a Swedish-English Johanch Elichwho has been criticized for his leadership and operating practices.
He’s, among other things driven the reformwhere marketing of international competitions would have been centralized from 2025-26. Many national unions have wanted to keep marketing and media rights themselves.
A wealthy businessman who led the fisial since 2021 will celebrate in the announcement that a recent agreement with Azerbaidzhan is more comprehensive than a traditional sponsorship agreement.
“It takes us to a new exciting growth area.”
Eliasch refers to FIS’s concerns about the impact of climate change on organizing winter competitions.
Finland in the Fisi Board and the Council represents Martti Uusitalo.