The sale of beer was quickly banned in Qatar’s World Cup stadiums just before the start of the World Cup. It made the beer sponsor of the Games react.
of Qatar The World Cup organizers announced the decision last Friday, which has caused fierce criticism.
The tournament organizers announced just two days before the opening match of the World Cup that beer containing alcohol may not be sold in stadiums during the World Cup.
The decision, which came in chalk lines, has angered fans who traveled to Qatar from several countries. As well as the beer manufacturer Budweiser, which is a major sponsor of the International Football Federation (FIFA).
of Qatar the ban on sales came as a surprise to Budweiser as well. The value of the four-year sponsorship agreement between Olutjät and Fifa is around 75 million euros.
Shortly after the sales ban was made public, Budweiser took to its Twitter account.
“The country that wins the Games gets these. Who are they going to?” was written in connection with the picture.
The photo of the beer cargo worth several million euros was taken from a warehouse in Qatar.
The Sunin according to the brewery giant plans to demand compensation of more than 40 million euros from Fifa due to the sales dispute.
Irvoka is that the ban on alcohol in World Cup stadiums is not complete. of the New York Times alcoholic beverages are still available in the luxury enclosures of stadiums. According to the newspaper, these areas have been reserved for Fifa officials, among others.
Beer is available in Qatar, but its sale is heavily regulated. Drinks can be bought in some luxury hotels, but the prices are high.
In addition, beer is available in the World Cup fan areas. According to Expressen, the price of beer there is around 13.5 euros.