The Korean firm 4DReplay, which has offices in San Francisco, Seoul, and Tokyo, was chosen by LaLiga and SportBoost this Wednesday as the winner of the Fan Engagement Challenge. The company creates technology aimed at providing interactive and customized content viewing experiences live.
LaLiga and SportBoost learned about the chosen business through an appeal they made to tech entrepreneurs a few months ago. The goal of this call was to identify the most innovative ideas with the greatest potential for growth in the areas of data gathering, fan data collection or analysis, user/consumer personalisation, interaction on OTT or TV platforms, social networks, apps, gaming, and NFTs.
According to Minerva Santana, Director of Innovation at LaLiga, “4DReplay is the appropriate startup to win this competition because their technology builds on one of LaLiga’s core aims, enabling dynamic and increasingly tailored viewing experiences for our audience.”
Both LaLiga and SportBoost sought projects that had technological innovation as their core business for the development and marketing of new products and services, the generation of new experiences that bring fans closer to sport, and that were also capable of maturing as scalable and sustainable business projects.
The collaboration between 4DReplay and LaLiga and SportBoost will now continue. With Atlético de Madrid, it will specifically conduct a pilot project to evaluate its solution for the production of 360-degree and dynamic sports replays in close to real-time.
The Challenge was a complete success, bringing in 120 technology firms with fan engagement solutions to advance the sports sector. Out of all of them, four finalists were chosen to submit their solutions in front of a jury composed of professionals from LaLiga, LaligaTech, and SportBoost in the final phase. CollectID, The Football Club, Score Play, and 4DReplay were among these startups.
The other three finalists will gain access to a number of advantages, including the chance to receive advice from SportBoost and enroll in its PEO (Player Entrepreneurship Office) program, which connects athletes with businesses that work with them through mentoring, investment, and entrepreneurship.
With this kind of endeavor, LaLiga hopes to use a distinctive ecosystem of integrated technology to hasten the sports and entertainment sector’s digital transition.