After coffee cheers from Anthony Modeste: DFB investigates Cologne striker for surreptitious advertising

Anthony Modeste certainly achieved the desired advertising effect with his coffee cheer, but the advertising should not have been free in the end. With the controversial action in the 3-1 win against Arminia Bielefeld, which can safely be described as surreptitious advertising, the goalscorer from 1. FC Köln got his coach Steffen Baumgart reprimanded.

And it could well be that the club or association will ask him to pay. The control committee of the DFB has already initiated investigations.

“It’s always thin ice,” said Baumgart: “You mustn’t overdo it, otherwise you’ll usually get – to put it a little harshly – in the face. I don’t want to say more about that.” Modeste’s action, which has never been seen before in the Bundesliga, was too brazen in the 43rd minute. After his goal to make it 2-1, the Frenchman ran behind the goal, where he deposited a pack of the coffee he had produced in an FC bag from the fan shop. He held the package up to the camera and then threw it into the audience.

It was actually thought that Baumgart would forgive his extravagant goalscorer for everything. When he stole his flat cap while celebrating a goal or splashed water on his face, Baumgart smiled and moderated it publicly. Motto: Tony can do that! But this time the striker went a step too far.

Modeste’s explanation: he only wanted to do good. “I never forget where I come from,” said Modeste, who continued to distribute coffee packages to spectators after the final whistle: “It was a small thank you because the fans always support us. So I got some coffee as a present. I can’t give my jersey.”

The FC players wore a special jersey with the words “Live sustainably” against Arminia. The main sponsor had approved the advertising space on the chest. And it is precisely in this game that Modeste is trading in her own interest.

There is no real precedent in the Bundesliga. In 2009, Mario Gomez flapped his wings and imaginatively tore open a can. As an advertisement for an energy drink – today he is technical director at Red Bull Soccer – Gomez did not want to be understood. He greeted his friends. The DFB waived a penalty because “the possible re-enactment of an advertising measure as part of a celebration scene through gestures alone does not meet the requirement of unsportsmanlike behavior.” But Modeste didn’t just make the gesture of the espresso drinker.

In 2009, Mario Gomez flapped his wings and imaginatively tore open a can

Baumgart was also annoyed by the action because Modeste opened up an unnecessary sideshow in the middle of the fight for qualification for Europe, which was not even dreamed of before the season. In the end, the discussion surrounding his celebration dominated the headlines. And not the euphoria of the fans. Or the warning words of the coach.

“You can’t tell by looking at our run,” Baumgart warned: “You can see that the boys are thinking about it. Neither of them have played for Europe lately. When you’re seventh, you should actually be able to act more light-footedly and swim on a wave. I did not see that.”

In that respect, at least, Modeste was the shining example. The 34-year-old played carefree as ever and also prepared the 3-1 through Jan Thielmann in a team-friendly way. And firmly believes in Europe. “I have a déjà vu about 2017,” he said, laughing, looking at the last participation: “And we all know what happened there.” (dpa)

By Editor

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