TCL brings cutting-edge technologies and strategic partnerships for the future of entertainment from IFA 2024

At IFA 2024, TCL unveiled a range of technological innovations that reflect the company’s continued growth and commitment to quality, user experience and sustainability. Among the flagship products stand out the QD-Mini LED TVs TCL also unveiled new smart home solutions, including the FreshIN 3.0 air conditioner and Free Built-In and Combi refrigerators, featuring advanced filtration systems and innovative cooling technologies. On the sidelines of the conference, we had the opportunity to interview Stefan Streit, General Manager Global Marketing di TCL Communications in compagnia di Christoffer Østergaard Poulsen, Senior Vice President Bang & Olufsen, Business Development & Brand Partnering

TCL is constantly at the forefront of technological innovation. Could you tell us what are some of the main innovations that TCL is investing in to stay one step ahead of the competition?

Stefan Streit, General Manager Global Marketing at TCL

“We are leveraging the Mini LED technology that we pioneered. We have brought this technology to large-screen televisions. We are putting our expertise to use in building healthier displays, such as for phones and tablets, which use the Next Paper display. This type of display guarantees a reduction in the emission of blue light resulting in less eye strain and a lower probability of possible sleep disorders. This year, we also presented a new category of TVs, which particularly involve design and lifestyle. This new type of product is designed for people who want the television to integrate harmoniously into their home, creating a refined and elegant environment they are made in collaboration with Bang&Olufsen, who naturally took care of the audio quality. We are deeply enthusiastic about our collaboration because we believe that to offer a truly extraordinary, complete and immersive experience, it is essential to ensure both visual and acoustic excellence. And Bang&Olufsen is the perfect partner to achieve this.”

Christoffer Østergaard Poulsen, Senior Vice President Bang & Olufsen

“We’ve leveraged our core strength at Bang & Olufsen, audio excellence, to elevate the audio performance of the TCL products we’ve partnered on. This approach is common in our partnerships: we always start from the partner’s ambitions, then, through precise measurements and our technical expertise, we work together to raise the audio quality of the devices. In particular, the close interaction between our engineers and those at TCL has created something truly innovative. We can say that it is a top product. This collaboration makes us particularly proud, especially for the distinctive design that was chosen for this project. It’s the ideal mix: impressive aesthetics combined with superior sound. It is a combination that we believe will fully meet the expectations of our audience, who want such a sophisticated product in their home.”

Sustainability is a key word in the technology sector. What are TCL’s initiatives in this area?

Stefan Streit, General Manager Global Marketing at TCL

“We are deeply committed to sustainability. For example, TCL is the world’s second largest manufacturer of solar panels, thus contributing to the production of clean energy. When it comes to our televisions, we have specific innovations, such as the use of recycled materials. An example is the remote control of our new NXTFRAME TV, made with materials derived from recycled tea. This is just a small example of how we integrate sustainability into our products.”

Let’s now move on to the Italian market. How is it going for TCL in Italy?

Stefan Streit, General Manager Global Marketing at TCL

“The Italian market has always been very important for us. In addition to televisions, our mobile products are very popular. In Italy, we are also growing in the large TV segment, such as the 98-inch ones, which are enjoying considerable success. We have also entered into a new partnership with Media World, which allows us to reach more consumers. Italy is one of our key markets in Europe and we are focusing hard on expanding further.”

Are there any new technologies you are working on that we will see soon?

Stefan Streit, General Manager Global Marketing at TCL

“Yes, we are working on many innovations. While I can’t reveal all the details, one of the most exciting technologies we’re working on is printed OLED. This will allow us to create very thin displays, especially in smaller formats. Furthermore, we are exploring the world of augmented reality with glasses that project content directly into the field of vision, combining the real world with the virtual one. However, for enjoying a movie at home, nothing beats a large TV with excellent picture quality and a top-notch sound system.”