Netflix is undergoing a change following the greatest loss of customers in its history. The streaming service lost 200,000 customers in the first quarter of 2022, according to news that knocked the company’s stock down 37%.
Since then, the company has announced a number of improvements aimed at quickly correcting the problem, including the debut of a new subscription model with cheaper commercials and the addition of live content.
It is now looking for ways to offer live material, reflecting on other streaming platforms such as Twitch and YouTube, which have a large viewership among the younger generation.
The firm founded by Reed Hastings is not the only one to gamble on live content. After staging a live event relating to the Oscar nominations, Disney+ has previously experimented with broadcasts in the United States. Apple TV Plus, for its part, has chosen to stream live MLB baseball games.
Netflix is attempting to reclaim lost customers. AFP Photograph
This is not a stand-alone measure. Internal cultural standards have also been updated to enable artistic expression on the site. While live streaming is still in its early stages of development, some progress has already been made.
The firm hopes to offer comedy specialties, such as its Is A Joke Fest comedy festival, which included over 130 comedians last year, including Ali Wong, Bill Burr, Jerry Seinfeld, and John Mulaney, as well as meetings with actors and actresses and talent shows.
Netflix boasts a massive library of movies, shows, and other media. However, it is not the only service it provides; for a limited time, we can also access other services, such as video games, via its mobile platform. There are no advertisements and the games are free.
In order to attract the audience, it is attempting to provide exclusive content that is distinct from the other services. He tried it a few years ago with Charlie Brooker’s interactive film Black Mirror: Bandersnatch, in which spectators may not only share their experience as active watchers, but also decide what will happen, how the story will go, and what will happen to them as characters.
The battle for streaming is becoming increasingly fierce.
Streaming platforms are websites that allow you to watch videos online. Netflix, HBO Max, Amazon Prime, and Disney+ are among the streaming services available. Shutterstock photo
Until recently, the corporation Reed Hastings dominated the industry, but the rise of alternative platforms and the ongoing change of viewer needs has thrown this uniformity out the window. Netflix competes with a growing number of significant rivals, like Disney++, HBO Max, and Amazon Prime Video.
Netflix has recently changed its corporate culture rules to include a section dedicated to artistic expression in a bid to reclaim leadership of streaming platforms. They say they have “a wide selection of television shows and movies, some of which can be offensive” in it.
Employees may be forced to work with content that contradicts their personal principles, according to the multinational. Workers must be willing to collaborate in productions with “harmful” or “offensive” content, according to this provision.
“Depending on your position, you may be required to work with titles that you find offensive. Netflix may not be the greatest place for you if you have trouble supporting our extensive content “he explains.
La Vanguardia provided the information.