Meta has announced new features aimed at businesses, including a new version of its free, cloud-based WhatsApp Business platform, which will be Coming soon globally.
The CEO of the technology company, Mark Zuckerberg, unveiled this new modality within the framework of Conversations, the first Meta event focused on messaging.
In this conference, the manager pointed out that with this new WhatsApp Business service, Meta seeks to offer free and secure hosting services in the cloud for all companies.
“This is an important step to help more businesses connect with people and help more people send messages to the businesses they want to support, whether they are big or small,” Zuckerberg explained in the presentation of this novelty.
WhatsApp Cloud API promises to offer organizations a personalized experience and the opportunity to speed up their response times in contact with their customers using the cloud hosted on Meta.
The services integrated in this application programming interface, which will soon reach all users of this WhatsApp modality, will also eliminate the costs of a server or own web spaces.
Likewise, it will give them access to other advanced functions for the companies that integrate this service with the aim of expanding their brand ‘online’.
In this sense, Meta has recalled that it has made a new capacity available to organizations that allows them to manage chats in up to 10 devices.
In this way, companies will be able to manage the influx of conversations with clients interested in their services and streamline the use of your accounts in the WhatsApp Business version.
On the other hand, this API will provide customizable links for organizations to attract new potential customers through their online presence and thus be able to chat with them through the messaging application.
The company has pointed out that it plans to offer these optional features in the WhatsApp Business application at an additional cost as part of a new premium service.
At the moment, he has not given more details about this nor when will it start to be implemented, but has indicated that it will share more information soon.
To try this cloud service experience, users will need to Sign up directly to WhatsApp Business or work with one of Meta’s business solution providers.