In a recent video published on his profile, Adam Mosseri, head of Instagram, explained the importance of carousels (set of multiple multimedia contents in a single post) to increase the visibility of a profile. “Why are carousels often more successful than photos? For two main reasons.” One: “Posting multiple media items together means having more interactions and having more interactions means having more visibility and greater reach.” And two, “if someone stumbles upon your ‘carousel post’ but doesn’t scroll through the images by stopping at the first, we often give that carousel a second chance by automatically proposing the second multimedia element”.
Carousels, made up of multiple frames, offer more opportunities for engagement, and more engagement will equate to growth of the post and therefore, from time to time, of the profile. It is no coincidence that, recently, Instagram decided to increase the number of contents to be included in the carousel, as many as 20, with the addition of musical pieces in the background. Plus they can also be viewed in the reels section. According to Mosseri, finally, it is useful to try to think of specific plans for carousels, an element on which Instagram has decidedly focused.
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