As usual, it’s the best iPhone ever. The best photographic sector, the best screen, the best battery. As if there was only one company on Earth that aspires to make a new product worse than the previous one and, above all, to present it as such. But, you know, this has been Apple’s slogan for a long time and with these words the 13th edition of the iPhone was presented. But also the new iPad and the new Apple watch. A nice refresh to the line-up of the house, in short, with particular attention to those elements that were missing in Cupertino and that for some years have been the trump cards of the competition: camera with macro and wide angle, screen with 120Hz refresh and above all a battery that takes the user from morning to evening or at least tries.
But let’s see what are the innovations introduced by Apple in its flagship devices.
The display is a Super Retina XDR with ProMotion and adaptive refresh rate up to 120Hz, with a touch experience that should be faster and more responsive. The camera system is equipped with the new ultra-wide, wide-angle and telephoto cameras that take advantage of the performance of the A15 Bionic chip for macro photography with ultra-wide angle and 2.2 times better performance in low light conditions with the new wide angle. New computational photography features like Photo Styles allow you to customize the look of images in the app, and night mode is now included on all cameras of both models. The optical zoom is 3x, which is an extension of the total optical zoom of 6x for the entire camera system. Videos introduce cinema mode, for depth-of-field transitions, macro video, time-lapse and slow-motion modes, and even better low-light performance. Optical on-sensor image stabilization (OIS), an iPhone exclusive, is available on both models and stabilizes the sensor instead of the lens, for smooth images and stable video even when the user is not perfectly still. ProRes, 2 an advanced video codec widely used as the final distribution format for commercials, feature films and broadcasts, will also be integrated on the iPhone 13 Pro and iPhone 13 Pro Max, to offer greater color fidelity and less compression.
Connectivity is 5G above all “big improvements” are promised in terms of battery life (a field on which iPhone had huge room for improvement) and a new 1TB storage capacity. They will be available from September 24 in four colors: graphite, gold, silver and sierra blue for 1,189 euros (Pro version) and 1,289 (Pro Max)
How the new chip works
The new A15 Bionic chip with 5-core GPU is made with a 5-nanometer technology, it is equipped in the Pro range with a new 5-core GPU that offers the fastest graphics performance for high-performance gaming and new camera functions . The new 6-core CPU with two new high-performance cores and four new high-efficiency cores can handle even the most demanding tasks smoothly. A new 16-core Neural Engine, which performs 15,800 billion operations per second, enables even faster machine learning calculations for new experiences in third-party apps, as well as features such as Live Text in the Camera app in iOS 15. Additionally, Major upgrades to the next generation ISP processor offer noise reduction and tone mapping.
Apple announced the Watch Series 7, featuring an always-on Retina display with an enlarged display surface, smoother and more rounded corners, and a reflective edge that allows full-screen watch faces and apps to become one with the case curvature. The Apple Watch Series 7 user interface is also optimized for the larger display, offering greater readability and ease of use. Nothing new on the autonomy front: 18 hours.
It is the first Apple Watch to have IP6X-rated dust resistance, and it always maintains a water resistance of 50 meters. Health tools include such as the electric heart rate monitor and ECG app and sensor and oximetry app.
The new iPad (9th generation) features the A13 Bionic chip and a battery that lasts all day. Pricing starts at $ 389 for a 10.2 “Retina display with True Tone, a 12MP ultra-wide-angle front camera with Auto Framing, Apple Pencil and Smart Keyboard support, and double the storage capacity of the generation. previous: the basic one is 64GB basic, up to a maximum of 256GB.