For decades, the Black, gray and silver cell phones They dominated the market worldwide. Regardless of the manufacturer, the models privileged from the technical over the design, but at this time that idea seems to have come to an end. A New generation of devices It promotes a trend that focuses on customization, texture and design with your own identity.
With the launch of the new Motorola Razr 60 and Razr 60 Ultra, Motorola It consolidated a design proposal based on unusual materials, a bet that began in postpania with traditional models. This formula not only breaks with the classic monochromy of rival brands: they also propose a new way of thinking to the cell phone as an extension of personal style.
One of the most prominent advances is The introduction of the Alcantaraan Italian material used in car fashion, which now gives a distinctive touch to Motorola smartphones. “La Alcántara is not only aesthetically attractive, but also resistantproviding a perfect balance between durability and design, “said Ricardo Meneses, director of Global Motorola design, in dialogue with Clarion.
There is also a version with Authentic woodwhich brings to memory that design of the motorcycle X Style or the Edge 50 Ultra, but with the aggregate of now covering a folding cell.
In addition, other materials such as nylon or acetate introduced in RAZR 60, reinforcing the emotional connection with the user by offering a unique experience that transcends the visual. “We are looking for people to express themselves through design. We want your phone to say some of them”Meneses explained.
“Exotic” cell phones, the most wanted
“So far this year, 56% of consumers They chose our colored phones or with materials other than the traditional ones. That implies that Neutral tones are no longer a majorityand that there is a preference marked by models that express the user’s personality more, ”Meneses remarked.
And the reason for the change in trend, at least for Motorola, leaves no doubt: More than 60% of users They choose colors or materials other than classic black today. Within that category, those who opt for luxury versions such as Alcántara or wood already represent 20% of total sales Razr worldwide. That figure reflects what for many today represents the cell phone, which ceased to be a tool to convert to a Self -expression form.
Motorola not only relies on his design and engineering team, but also on strategic collaborations such as the one with Pantone since 2022. “They provide us with an extensive catalog that directly influences our color and design choices, ensuring that each launch is in perfect tune with global trends,” said the spokesman.
“People don’t want only a functional phone. He wants him to be cute, feel different in his hand, say something about his personality. And that’s why we work with materials that had never been used, ”he added.
In addition to phones, in this technological ecosystem Also live with luxury headphones. The motorcycle Buds Loop, developed next to Bose, are the first of their series with a design coated with Swarovski crystals, An audio and luxury combination which positions this gadget as an object of desire in front of its traditional devices.
Razr 60 and Razr 60 Ultra: How are they and what characteristics they have
But it is not just a design issue, both folding are true technological “tanks” from its components. RAZR 60 Ultra is enhanced by the Snapdragon 8 ELITE 3NM platform, which makes it The most powerful folding in the world. On the other hand, the lower model -razr 60- has a mediatek dimensity 7400x chip, which improves 15% efficiency in tasks with artificial intelligence.
And yes, artificial intelligence also joined the combo. Both models incorporate a motorcycle AI, an assistance system that can be activated with a dedicated key (ai key) and that Allows you to interact with the phone just looking at it or talking. From transcribing conversations to summarizing notifications or automatically improving the photos, the AI is integrated in a practical way to day to day.
Level screenRazr 60 Ultra has the largest internal pohed screen on the market, with 7.0 ″ of improved resolution and Pantone certification. Its external screen, 4.0 ″, also marks a record to be 40% larger than that of other folding and be protected by Corning Gorilla Glass-Ceramic, 10 times more resistant to fall. RAZR 60, meanwhile, offers an internal display Poled HDR10+ 6.9 ″ and an external 3.6 ″.
The camera also makes us talk: RAZR 60 Ultra integrates the most advanced system in a folding, with three 50 MP sensors, an ultra -angular lens, super zoom and recording in Dolby Vision, in addition to Dolby Atmos surround sound.
The AI also plays a key role here, adjusting the dynamic range, noise and details, and adding functions such as Signature Style, Group Shot and Action Shot to customize each capture. Razr 60, although more accessible, Do not be far behind with a 50 MP cameramacro and ultra angle lens, and adaptive stabilization for video.
In terms of resistance, both phones have certification against water and dust (IP48), and A new hinge reinforced with titanium – four times more resistant than surgical steel – which supports 35% more folds. The screen, made with ultrafine glass, is 30% smoother than in previous models.
The battery It also impresses: RAZR 60 Ultra incorporates 4700 mAh with fast charger (the charger comes in the box) that provides autonomy for the whole day in just 8 minutes. It also offers wireless 30W load and reverse load. Razr 60, meanwhile, has 4500 mAh, fast charging and 15W wireless load.
With this new generation, Motorola aspires to continue pushing the limits of design in the folding format with luxury materials, compared to what the Flip models of Samsung or Nubia with striking colors. And if sales numbers apparently go this path, everything indicates that the future will be less and less neutral and Much more colorful and expressive.