Commerce participated in the agentforce world tour of Salesforceone of the most important events in the region focused on customer management, artificial intelligence and digital transformation. This meeting, which travels cities such as New York, São Paulo, Mexico City, Madrid and Lima, brings together business leaders who share their experiences in the adoption of Salesforce solutions to improve the relationship with their clients.
In the event, José Miguel de Ita Marketing Manager and Data of Commerce presented the case of digital transformation of the newspaper, highlighting how they went from having thousands of dispersed contacts to activate thousands of real relationships with their subscribers, thanks to the implementation of Salesforce CRM y Marketing Cloud as central axes of its digital operation.
During his exhibition, De IA shared how the group consolidated a customer -oriented management model, using personalized journeys, automation of campaigns and loyalty strategies supported by technology Salesforce. This process has allowed Commerce a medium with 186 years of history, consolidate its digital leadership and project to close 2024 with 150 thousand active digital subscribers.
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The day also had the participation of referents such as Falabella, Rímac and Delosi, who shared their own success cases in the implementation of Salesforce solutions.
At the moment, Commerce continues to strengthen its ecosystem Salesforce And Revenue Cloud is close to implementing, a solution that will manage the entire customer life cycle in an integrated way, from the price to renewal, with greater efficiency and traceability. With Revenue Cloud, the newspaper will optimize processes such as dynamic pricing, upgrades, charges, and real -time subscription administration.
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Besides, Commerce You are integrating personalization, which will allow you to offer recommendations and content adapted to each user’s behavior, improving experience in all digital channels. On the other hand, with AgentForce the newspaper may manage customer service from a single place, connecting marketing, sales and service to offer faster, personalized and complete traceability.
“The real leap does not only come with data or tools. Change occurs when we transform each interaction into an opportunity to listen, customize and act with purpose,” said De ITA during his presentation.
Commerce It continues to consolidate as a leading means of innovation communication, which is committed to putting the client in the center and using the best technological platforms to strengthen their subscription model and improve the experience of their audiences.