Idigital and Eastor reports that the number of devices arriving in Israel this year is smaller than usual, and the supply may not meet demand – especially in the more expensive pro models. “This year the period of shortages is expected to be longer than usual.” Report: Apple cuts iPhone production by 10 million units due to chip crisis
The next day, the iPhone 13 series will finally arrive in stores in Israel, but it is not certain that it will be enough for everyone: the chains that market the devices report that the inventory will be smaller than usual this year, and the supply may not meet the high demand.
“According to updates received from Apple, the quantities of devices that will be sent to Israel for the launch of the iPhone 13 will be significantly lower than in previous launches,” the Idigital network said. The chain’s CEO, Ayelet Tzarfati.Rosen, said: “As every year during the launch period of the new iPhone models, demand exceeds supply but it seems that this year the shortage period is expected to be longer than usual. From the data of the orders we have already collected, it seems that a large shortage is expected, especially in the premium models, which have become very popular with the Israeli public. ”
The competing Eastor chain said: “The inventory levels that arrived at the launch are indeed challenging and do not necessarily meet the current demand in the market. At the same time, the iStore network markets products imported by Apple’s two official importers in Israel. “However, the demand is high and there may be shortages in various models. The iStore management works closely with the Apple team in Israel in order to take care of additional supplies as soon as possible for the chain’s branches and pre.orders.”
Tonight, the Bloomberg website reported that Apple has ordered the companies that make up the iPhone for it to produce 10 million units less than planned. The reason: Broadcom and Texas Instruments suppliers have difficulty providing it with the chips needed to manufacture the devices. Despite the difficulties, Jeff Fieldhack of research firm Counterpoint Research estimates that sales of the iPhone 13 series will be higher than those of the iPhone 12 series, which itself was one of the most successful in the history of the Apple iPhone.
Apple introduced the iPhone 13 series a month ago and just like the previous generation, it includes four devices in four different sizes – iPhone 13 Pro Max, with a 6.7.inch screen; IPhone 13 Pro, with a 6.1.inch screen; IPhone 13, with a 6.1.inch screen; And an iPhone 13 Mini, with a 5.4.inch screen. Externally, the devices are very similar to the iPhone 12 series, but under the hood there are relatively significant improvements in battery life, camera components and screen refresh rate.