Facebook wants to change its name, a name that better reflects its main interest in Metaverse, the internet of the future: writes The Verge, claiming that the CEO and founder, Mark Zuckerberg, will speak and announce at the annual Connect conference of the company on October 28th. Facebook did not respond on the matter, claiming it does not comment on “rumors or speculations”.
The rebranding would be a move to counter the decline in confidence and criticism of disinformation practices. According to the American site, the renaming probably will leave the original Facebook branding for the app, which will however be positioned under a parent company along with the other ‘brother’ brands that all have billions of users, from Instagram to WhatsApp.
A bit like Google did in 2015 when it changed its structure by putting under Alphabet Inc not only the search engine, but also its subsidiaries (a portfolio that now spans the most diverse sectors: video, technology, biotechnology, financial investments and Research).