Break down the walls that hide open information on the Internet

We are constantly presenting big data capabilities in the current era. Collecting and using amounts of information plays a key role in many industries, from online commerce, through healthcare to music. Farmers, advertisers and law enforcement systems alike consider Big Data an essential component in any decision making. The common desire for all of these is the ability to carry out relevant data-based decision-making processes and thus ensure more successful results in the short term.

The conclusions drawn from the information enable the market players who use it to understand, among other things, what products and services they need to manufacture and provide to their customers based on accurate information analyzes. When it comes to research and development, Big Data helps with significant breakthroughs. In the field of medicine, for example, has enabled the particularly rapid development of the vaccine against the corona virus. Combining big data with artificial intelligence has led to superior technological developments alongside improvements in existing technologies – such as digital maps and GPS.

Despite all this goodness, which some industries are only beginning to understand and exploit to their advantage just now, there is a parallel trend stemming from competitive motives. Its purpose is to block the extraction of information from the Internet and even block its accessibility, even though the information in question is defined as public and open to all. Bright Data, an Israeli Unicorn company that specializes in collecting information from the Internet and making it accessible to its customers, faces this challenge. The company provides its services to about 25 different industries, from companies from the Fortune 500 list through the public sector to leading universities in the world. Bodies that deal with online commerce, economics, finance, health, security and more – all rely on information from the Internet as part of real-time informed decision-making processes.

“The Internet is the largest source of information in human history,” said Orr Lenchner, CEO of Bright Data. Businesses or organizations that are interested in large amounts of information are often blocked – and here the process becomes complicated and complicated. Location also has a part in this difficulty: if I am in England and you are in the United States and we both come to the same product page on a trade site – we will get different information about it and sometimes even a different price. The same is true with flight prices and even with content from news sites. The information displayed is usually adapted to the location of the surfers, the device they use and even the Internet provider. In this created reality it is possible to understand how companies and businesses find it difficult to get an accurate and relevant market picture and therefore they turn to companies like “Bright Data”.

And how do you help them?
“The products we develop allow companies to access large amounts of open information from the Internet without being blocked. The company sorts information by location, professional field, trend and other parameters and then accesses it in a way that can be analyzed and used for immediate decision making. Bright Data products allow the same public access Buyers and receiving the same image as they will receive when viewed on one site or another, for all its elements. About the product and does he see only those from his country or also from other countries? There are hundreds of data on one product page. Or market. ”

Why is it difficult to access data through automation?
“The sites, for their part, try to block the information for reasons of business competition. Open information, as mentioned, drives healthy market competition. To solve this we use a strong and secure infrastructure developed over many years with an emphasis on data from all angles including information security. Technology It makes open sites accessible through a large number of servers, resource-sharing community networks and many complementary partnerships. ”

Motivating positive changes in the world

Bright Data boasts more than 10,000 customers, who receive service from about 300 of its employees, scattered around the world. Since its acquisition in 2017 by the British EMK Capital – the company’s profits have grown significantly. Prosperity also allows it to invest heavily in community projects, including managing the Bright Initiative, which uses its professional capabilities to drive positive change around the world. For example, Lanchener says that with the outbreak of the corona plague, the company received a request from Assuta Hospital in Ashdod, which wanted to test a theory that local doctors and researchers were wondering whether to go deeper into it or give it up. The theory is that there are enough smart devices in the world that have a sensor that can measure oxygen levels in the blood and thus help diagnose corona virus symptoms even remotely. “Within a few hours we were back to them with an answer,” he says. “And it should be remembered that then, in the early days of the March 2020 epidemic, we did not know much about the virus. It was one of the cases that led us to the opening of the Bright Initiative.”

“The information that comes from the initiative serves different purposes of organizations from different fields,” says the Pike Foundation, CEO of Bright Initiative. 170 organizations dealing with the most burning issues in the world, assisting in research at some 90 leading universities and even providing support to the UK government towards the implementation of the National Data Strategy program. These include identifying human trafficking arenas, locating abused children, promoting medical and scientific research and even promoting vulnerable populations in the employment arena.

“Open or public online information should not be closed to anyone,” Lancner concludes. “It should be accessible to all and that is not the case at the moment. Bright Data” strives to break down all the walls of the public information spaces and this is a goal that we will achieve one day for the benefit of the whole world. Step by step we will reach the goal. ”

By Editor

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