The corona plague, which has been accompanied by closures for the past two years, has created changes in the buying habits of some Israelis. 18% of online shoppers began shopping online during the Corona period. This emerges from a survey conducted by the Israel Postal Company in collaboration with the “Shilub 12R” research institute ahead of the shopping holidays.

The survey was conducted in a nationally representative sample of 623 Israeli residents, men and women, Jews and Arabs aged 18 and over. According to the findings, 77% of the adult population shop online, with 68% of them planning to shop this year on shopping holidays from sites in Israel and abroad.

A dedicated online survey from the IPANEL web surfers’ panel, which includes 130,000 people, further shows that 34% of those who plan to shop during the shopping holidays will increase the volume of their purchases this year, compared to last year.

42% indicated that there would be no change in the purchase amount and 18% of those planning to buy during the shopping holidays testified that they started ordering online for the first time during the Corona crisis and they prefer to continue shopping online even today.

About 25% of those who plan to buy during the shopping holidays will buy at international sites for up to $ 75, 35% will buy for $ 76-200, 21% will buy for $ 201 and up and 17% still do not know the amount to buy. Among buyers on Israeli trade sites, 18% will buy products up to NIS 200 per unit, 38% will buy in the amount of NIS 201-500 per purchase and 18% will buy in the amount of NIS 501 and more per purchase. 21% still did not know how to estimate the purchase amount.

71% of shoppers on shopping holidays plan to buy clothing and 43% plan to buy footwear. Other leading categories are cosmetics, perfumes and makeup (31%), housewares (30%) and gadgets (30%). The director general of the Postal Authority, Danny Goldstein, estimates that about 15 million parcels will arrive in Israel from November to December, a number similar to last year. However, the weight of the packages is expected to grow by about 25% this year – to about 5,000 tons.

By Editor

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