MADRID, 18 Jun. (Portaltic/EP) –
Instagram has started rolling out around the world Ads in their short video format Reels, similar to that of the social network TikTok, and since this Thursday it already shows video ads of up to 30 seconds duration to users.
The launch of the ads on the Instagram Reels takes place after the platform started to test in April on a limited number of users in some countries such as Australia, Brazil, Germany and India, as the company reported in a statement.
Now, as Instagram has reported to the Social Media Today portal, the function has spread on Thursday globally to all Instagram users, and with this format the company hopes to “help companies reach larger audiences.”
Ads on Instagram Reels are shown in the same format as videos, full screen and vertically, and have a maximum duration of 30 seconds, although normal videos can already reach 60 seconds.
Also, users can comment, react, view, save or share ads on Reels, in the same way that happens with the rest of publications of this format.