MADRID, 21 Jun- – –

Google announced this Monday its new Ads Creative Studio tool, a unified platform that allows access to all the creative functions that the company offers to advertisers

Ads Creative Studio unifies a series of tools that were previously part of different services, such as YouTube, Display & Video 360 y Campaign Manager 360, as Google has reported in a statement-

Among the functions that come to the new Google service are Director Mix, which was previously only available to a limited number of advertisers and which allows you to create Multiple versions of a YouTube video ad with interchangeable elements-

The news also includes the tools Dynamic display y HTML5 to generate and personalize ad campaign creatives, while Audio Mixer y ‘dynamic audio’ are two other features aimed at creating audio-only ads more efficiently-

For video ads, Ads Creative Studio incorporates a new library of projects that centralizes management and the development of advertisements to make it more fluid to create advertisements of different types, such as video, ‘display’ and audio- It will also be easier to create variations of the same ad-

Google search tool also enhance collaboration functions, so that several people can collaborate in the creation of topics, the design of rules or the review of a campaign from the same service- The information can be exported to the other tools like Google Ads, Display & Video 360 and Campaign Manager 360-

By Editor

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