Meta has announced changes to the Facebook newsfeed With which users can manage the amount of content they see from the people and groups they follow according to their preferences and advertisers limit the appearance of news based on thematic groups.
The changes introduced in the social network Facebook seek make it easier to “find and use” controls that the platform has to adjust the contents that are seen in the news section, and are part of tests that the technology company has initiated in some countries with a small percentage of people.
Users will be able to adjust your preference ranking from the ‘News section preferences’ section, that is, increase or decrease the content they see coming from friends, family, groups and pages that they follow and those that are related to the topics that interest them.
The changes also mean easier access to controls such as Favorites, Postpone, Unfollow or Reconnect, as the company indicates in a post on its Business blog, and where it clarifies that the changes in tests will be gradually extended in the next weeks.
Companies, for their part, will also have more controls to exclude some ads based on the selected category. In this case, advertisers will be able to select one or more thematic groups (news and politics, social problems, and crime and tragedy) to prevent your ads from being displayed next to posts on that topic.
The company will extend the testing of this ‘topic exclusion’ of ads to a limited number of advertisers who serve ads in English. But it is “a bridge” between what the company believes it can offer today and where it hopes to go: content-based controls.
In this sense, Meta has indicated that “soon” they will test a new type of control based on content that “will aim to address the concerns that advertisers have about the appearance of their ads in the ‘feeds’ of Facebook and Instagram together with certain topics based on your brand suitability preferences. ”