5 Tel Aviv start.ups with promising technology

There is no doubt that Tel Aviv is the start-up capital of Israel. Of the approximately 6,000 high-tech companies that exist in the country, 75% of them are located in the city without a break. In the last year, these numbers have only been growing, as more and more new start-ups open up and succeed in attracting many investors. The success of Israeli start-up companies can be learned when examining the stock exchange: in 2021 alone, 45 new start-up companies began trading on the stock exchange with a total value of NIS 25.5 billion. In light of these accomplishments, we are curious to find out what awaits us next year. So here are the start-up companies that have developed unique technology in their field, and are located in Tel Aviv.

Walnut succeeded in cracking a “hard nut to crack” by developing a unique, code-free platform to demonstrate products for sales teams. This platform enables sales and marketing teams to create product demos for customers while customizing to each and every customer’s needs. Using the platform, sales teams can edit the demos live or send a customized experience to the customer, make custom adjustments to the demos themselves and save each demo in the cloud. Thanks to this technology, sales teams can add, remove or change elements in product demonstrations regardless of product development and design teams. In addition, Walnut’s system learns what led to the success or failure of the sales process, and provides insights that help increase sales.

Walnut, founded by Yoav Wilner and Danny Friedland, has offices in Tel Aviv, the United States and Europe. The company raised $ 21 million at just one year old. The company currently has more than 60 B2B customers from around the world, such as People AI, Varonis, Adobe and NetApp.

Trullion has introduced the world of artificial intelligence into a field that is considered gray – accounting. The company has developed software that uses OCR (optical character recognition) and machine learning for scanning and analyzing leases. Many companies manage leases for office rentals, various real estate assets, transportation vehicles and heavy manufacturing equipment. Each such contract includes a lot of financial data that the accountant has to analyze and export to accounting transactions. This is a grueling task that leads to a large workload for me accountants. Replaces the manual work of the accountant, and instead scans the lease contracts.It is able to extract and translate the relevant financial data from an Excel or PDF document, and allows the accountants to make quick decisions based on the data.In addition, external auditors to review the company The data exported by the software at the highest level of accuracy.

Trullion, which has offices in Tel Aviv and New York, was founded by technology entrepreneurs Amir Boldo and Isaac Heller. Heller, who immigrated to Israel from the United States, has worked for leading real estate technology companies and has always been attracted to accounting. In Zerto and Unit 8200.

Trullion’s customers include some of the leading companies in Israel and in the world: Taboola, Lemonade, HMD Global-a Nokia Company.

Recruitment of diverse and heterogeneous personnel is a very hot topic today in the world and especially in the United States. The one that provides the answer is the Israeli company Joonko, which has developed an artificial intelligence-based system to prevent discrimination in recruiting new employees. The company identifies the demographics of each job applicant, and matches his or her resume to the job description. The automated tool developed by the company allows companies to recruit from an extensive pool of diverse candidates who have undergone initial screening and are qualified in terms of skills. Thus, quality and relevant workers can be recruited from disadvantaged sections of the population.

Joonko was founded in 2016 by Illit Raz. In addition to its offices in Tel Aviv, the company also has offices in New York. Today, it works mainly with American companies such as American Express, PayPal and Adidas, but is expected to implement the system it has also developed in Israeli companies. Thanks to the growing awareness of social justice and the integration of minorities in companies, Joonko boasts a 40% increase in each quarter of 2020.

The world of e-commerce has been gaining momentum in recent years, so it is not surprising that there is an increasing demand for technological solutions from online shopping startups. The Israeli company Dialogue uses machine learning to help eCommerce stores create a smart and personal experience for each user on their site quickly and with minimal effort on the one hand and increase sales on the other.

The system based on artificial intelligence collects dozens of points of information on the site at every moment and adapts the experience to the user in real time. In a world where privacy laws are becoming tighter, Dialogue’s use of first party data is significant and allows the store to produce a smart experience that will most likely increase performance and sales. The company believes that its system will help businesses of all sizes, especially small and medium-sized businesses compete with the big players dominating the online shopping industry.

Dialogue has recruited Sid from strategic investors such as brothers Mark and Laurent Gorsman, owner of Celio Global, owner of ecorema giant Showroom Private, and strategic angels from prominent companies such as Dynamic Yield, Fiverr and more. The company works with hundreds of customers in various fields, including fashion, baby products, electronics, lifestyle and more. Just recently it launched its Shopify app and is working on expanding its offering to other leading platforms in the world.

And it is impossible not to finish the article without a startup from the blockchain field. The Israeli company COTI has developed the blockchain protocol for the first distributed payments of its kind in the world, which is considered fast, private, adapted to financing needs and has low costs. The protocol is intended for use by governments, traders, stable currency issuers and payment operators. It helps address challenges of decentralized financing (DeFi) such as technological complexity, financing and commissions, alongside challenges of centralized financing.

The company, founded in 2017 by Shahaf Bar Geffen, received financing for the investment from cFund – the entrepreneurship fund of the leading blockchain platform Cardano. In fact, COTI is the first Israeli company in the world to receive funding from the fund. It is estimated that the fund has invested half a million dollars in the company and has formed collaborations with it in the past. COTI is Cardano’s technology arm – it helped develop Cardano’s ADApay payment system, which is in the top 10 currencies in the cryptocurrency market. COTI and Cardano are now expected to continue their collaboration, with COTI’s market capitalization now standing at more than $ 300 million.

By Editor

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