MADRID, 1 Jul. (Portaltic/EP) –
Instagram will undergo a series of changes in the coming months that will enhance the entertainment content and especially the video format, which will definitely stop being a photo sharing application.
The person in charge of Instagram, Adam Mosseri, has shared through a video published on Instagram and on Twitter the changes that will affect the platform, which will revolve around four trends: creators of content, video, shopping and messaging.
Mosseri has highlighted the intention of the company to ensure that creators can earn a living from publications that they share on the platform, and also the changes that purchases have experienced in the last year, increasingly digital, due to the pandemic.
The manager has also pointed out that the way in which people communicate with their relatives has changed in the last five years, it is no longer so much through the ‘feed’ or the Stories, but through the courier. And above all, Instagram users flock to the platform looking for entertainment, a type of content that goes hand in hand with the growth that video is experiencing.
These trends have led Mosseri to understand that they must bet more on entertainment and video, where there are already strong applications like TikTok and YouTube, and starting a transition that he hopes will be completed within a year or a year and a half. “We are no longer a photo sharing app“, has assured the manager.
In this context, the company will begin to carry out more tests in sections such as recommendations, with new content that the user may not yet be following, or topics, where they have started a test to find out which topics users want to see more or less . In this change, the video will take on a more leading role, and it will become full screen, immersive, entertaining and mobile.
Changes are coming to video on Instagram ??At Instagram we’re always trying to build new features that help you get the most out of your experience. Right now we’re focused on four key areas: Creators, Video, Shopping and Messaging. pic.twitter.com/ezFp4hfDpf
— Adam Mosseri ?? (@mosseri) June 30, 2021