The international content recommendation platform Outbrain has signed an extension and extension of the cooperation agreement with the Maariv – JPost Group sites for another 5 years. The collaboration will include the sites Maariv, Jerusalem Post, 103FM and Sport1.
As part of the agreement, the international recommendation platform will implement a number of new technological developments it launched this year, including new video tools for advertisers and application promotion products.
The current agreement joins a number of significant agreements signed by Outbrain in the Israeli market in recent months, including expanding cooperation with Mako and N12, an agreement with Israel Today, extensive cooperation with the Walla Group, expanding cooperation with the Haaretz-The-Marker Group and BizPortal. Knitted, Ace and in Haredi rooms for the content team of the platform in Israel.
Maariv Online CEO Gideon Ozen said of the extension of the contract between the parties, “We welcome the opportunity to deepen the significant partnership between the entities. We have found in Outbrain ideal partners for implementing technological innovation, in order to continue to provide our readers with an interesting and original 24/7 press.”
Liron Avraham, Director of Outbrain Operations in the Middle East, Africa and Russia: “We are pleased to continue to provide our platform and capabilities for the Maariv JPOST Group, with a series of new technological upgrades. This is another tier of a year of significant expansion in our operations in Israel.”
Outbrain’s recommendation platform currently presents over 340 billion content recommendations a month and reaches over a billion unique users worldwide with customized content recommendations. The platform operates in collaboration with the leading websites in the world and in Israel, including CNN, The Washington Post, Der Spiegel, Le Monde and many others. The company was established in 2006 and operates from its headquarters in New York and other offices around the world, including the UK, France, Israel, Australia, Singapore and Japan. The company’s development center is located in Israel.