Turkish Researchers Association organized for the 11th time this year to reward the most successful marketing and public opinion research of the year. Owl Awards The ceremony brought together professionals from the research, advertising, marketing, communication, academia and brand worlds once again last night.
The event, whose main purpose was to demonstrate the impact of marketing and public opinion research on business results, to develop relationships between research companies, research providers and data collection companies, and to reward successful business partnerships, was held at Hilton Bosphorus Hotel with wide participation.
Among its corporate supporters; Geveze was the presenter of the award ceremony, attended by Unilever, Anadolu Efes, Petrol Ofisi, Eti, Karaca, Upfield, Kantar and Retail Center.
27 research providers, 18 research companies, 6 data collection companies received awards
This year, a committee was formed with the participation of those who have applied for the Baykuş Awards since 2013, those who served as juries in project evaluations, TÜAD members, researchers and research donors; He worked for 2 months and made radical changes in the Owl Awards Regulation regarding the scoring system and categories.
While Explorer Owl, Communicator Owl, Tactician Owl, and Political Owl took their places among the new categories, the jury’s favorite project in the project evaluations was given the ‘Platinum Owl’ award, a special jury award, for the first time.
The winners of the 2023 Owl Awards were featured on the Owl Awards website.