LinkedIn will establish a development center in Israel

On February 28, 2022, something happened in Israel: the social network LinkedIn announced that it is acquiring the Israeli start-up Uribi in a deal valued at more than $ 90 million, and is about to establish a development center in Israel. This is not another exit because LinkedIn is a special case of a global distribution platform to which the Israeli audience’s attitude is very complex.

Since LinkedIn entered our lives, the Israeli public has been divided into three in relation to it: those who do not know, those who know and even opened an account but are not versed in the platform, and people from high-tech, business and marketing who live the platform, enjoy it and get the most out of it.

The users of the platform suffered from the fact that the application does not support the Hebrew language, and this problem makes it inaccessible to the general public and appeals mainly to certain sectors and those who speak English. As expected, Israelis feel hurt by the fact that LinkedIn supports 24 languages ​​but not Hebrew, and in fact ignores them even though the platform has more than one and a half million active users every day in Israel.

This disregard for Hebrew led to disregard on the part of the public in Israel and on the part of the media – LinkedIn was not mentioned on Israeli television. The first step on the way to overcoming this problem is the establishment of a development center for the company in Israel.

The first to recognize the potential of LinkedIn for the Israeli market and began to advance in the media was Avi Tzedaka, known as “Doctor LinkedIn”, who has been promoting the issue for the past decade.

In a TV interview in May 2021, Charity explained about the platform. The reason for the interview was that in those days the country’s recovery period following the corona plague was over, and the need arose to help job seekers in the high-tech field. Job seekers were looking for ways to stand out among the other candidates in the market, and here LinkedIn entered the equation.

The ripening process that the Israeli market went through, began in February 2020 with the outbreak of the corona epidemic. Physical business was then closed all over the country, and the influx to digital began that did not miss LinkedIn either. The same influx continues in 2022 and LinkedIn is definitely expected to continue riding this wave.

That first interview in 2021 was the opening shot for the entry of LinkedIn into consciousness and discourse in the media. “Doctor LinkedIn” continued to reach television programs on channels 13 and 14 for radio programs on the leading radio stations in Israel. Everywhere he brought the good news and prepared the ground for the day when LinkedIn would “pay attention” to Israelis.

He has done so both in the media and in the field: through more than 700 lectures, tutorials and workshops he has given over the past nine years across the country, writing dozens of articles and participating in podcasts. The title “Doctor LinkedIn” was honestly earned.

The efforts bore fruit and LinkedIn inaugurated the first development center in the country. A whole world of opportunities is about to open up to companies and businesses all over the country – as soon as LinkedIn supports Hebrew, we are likely to see small businesses from industries we are used to seeing only on Facebook, Instagram and Tiktok, users’ content experience is expected to improve significantly.

As unlikely as it sounds now, LinkedIn will become a mainstream platform just like Meta (Facebook), because it seems to have all the tools to do so and because the market in the country is ready for a revolution in the field.

By Editor

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