MADRID, 12 Ago. . –
Honor has presented this Thursday its first high-end ‘smartphone’ in its new stage as an independent company from Huawei, the new Honor Magic3, with the high-end processor Snapdragon 888+, the most powerful of Qualcomm, and access to Google services in its three models: Magic3 standard, Pro and Pro +.
After the veto to Huawei that prevents it from using Google services on its new devices since mid-2019, the Asian giant sold its young sub-brand Honor at the end of 2020 so that it could become independent and could continue to use Google services and other US companies on their devices. The brand already announced that in August it would return to the Spanish market with a new strategy no longer focused on young people.
Honor has held an online event this Thursday in which it has globally presented its new Magic3, the first high-end terminal to arrive in its new independent catalog -after the mid-range Honor 50 series.
NEW HONOR STRATEGY
George Zhao, CEO of Honor, recalled at the event that the Honor Magic series debuted in 2016 as the first phone with AI functions, highlighting “the difficulties and the challenge” that the US veto posed for the brand.
Today Honor has 10,000 employees worldwide, more than half of the research and development department, and 100 laboratories responsible for more than 5,500 patents. The brand is committed to further developing mobile AI, security, performance, photography, telecommunications and design as cornerstones.
The brand’s mobile catalog will begin by being divided into three families: on the one hand, the main Honor series, such as the new Honor 50; the high-end Honor Magic; and finally the mid-range Honor X.
The Chinese company has also announced its new brand image, with the slogan ‘Go beyond’, and its new agreements with partners in more than 50 countries, including Spain, in which Honor will once again have a global presence.
The new flagship Magic3 has adopted a symmetrical design philosophy for its two models: the standard Magic3 and Magic3 Pro, in both cases with a main camera surrounded by a circular module that follows the golden ratio.
Magic3 has a 6.76-inch OLED screen with 86º curved edges and only 0.55mm of edge at the top of the frame. It has a refresh rate of 120 Hz with 1.07 billion colors and support for HDR10 + and DCI-P3.
The device is certified against water and dust IP68, submersible to 1.5 meters for 30 minutes. Its design is inspired by the ‘magic hour’ of sunset and sunrise, in which it is already night but there is still natural light, with Blue Hour blue and Golden Hour colors. Classic black and white versions are also added.
At the performance level, Honor Magic3 Pro works with the five-nanometer Snapdragon 888+ chip, Qualcomm’s most powerful, with power of up to 3.0 GHz and a sixth-generation AI engine with improvements of up to 30 percent compared to the previous one and multimodal neural networks. Added to this is support for 5G data.
As a system of the Honor phone, it has opted for OS Turbo X, with 12.6 percent less response latency time than the iPhone 12 Pro Max and that protect the performance for longer time of use. reducing performance only 3.8 percent after 36 months, while the Android average is above 36 percent.
Magic3’s memory system can support up to 19 applications open at the same time, compared to the average of 12 on Android. The GPU also provides a performance of 5.4 frames per second higher than the iPhone 12 Pro Max at 53.9, and a temperature 0.5 degrees lower.
The heat dissipation system adopts hexagonal graphene structure that achieves up to 50 percent higher thermal reduction.
The download speed of the phone can reach 6.1 Gbps with WiFi 6, the highest figure so far, according to the brand. Magic3 also offers a 4,600 mAh capacity battery, with support for fast charging of 66W with cable and 50W wirelessly.
At the camera level, the Magic3 series offers in both models a 50MP main camera of the Sony IMX 766 model, with a pixel size of 1 / 1.56 inches and which has portraits in high dynamic range (HDR), function of long exposure to capture the sky for example and macro mode.
Standard Honor Magic3 has a triple camera setup also made up of a 13MP ultra-wide angle lens plus a 64MP monochrome sensor.
Honor Magic3 Pro has a quad rear camera that adds a 64MP periscope telephoto camera equivalent to a 90mm focal length, and also provides a 3.5x optical, 10x hybrid and digital zoom that reaches 100x. The camera offers an 8×8 dToF laser system that provides fast autofocus.
On the other hand, the front camera is composed of two sensors perforated on the screen, with an ultra-wide angle of 100 degrees of vision range and 3D functions focused on facial recognition with ToF lens. It also has support for an active attention-based screen, which detects when the user looks at it so as not to turn off.
In video, Magic3 opts for a hybrid format between MP4 and raw RAW, with better quality but without excessive file size, which allows more post-production options. MagicLog, meanwhile, is a sensor that provides 10-bit color depth and cinematic AI effects.
Magic3 offers directional audio zoom using three omni-directional microphones that detect where the sound is coming from when zooming the image. It has support for DTS-X and IMAX Enhanced cinema certifications, in the latter case for the first time on a smartphone.
As for the rest of the features, Magic3 works with the Android-based Magic UI customization layer, with three different themes based on ecology and ringtones based on Honor’s song with different styles.
It introduces three security functions: a maintenance mode in which sensitive information is closed to protect the user when the mobile is being repaired; removal of photo information, such as location, when shared on social media; and intelligent message hiding, so that notifications for chats and calls are not seen when sharing screen.
HONOR M`C3 PRO+
The series has a third member, a more premium version: Honor Magic3 Pro +, with a slightly different design of the rounded hexagonal-shaped camera module, with four image sensors.
Honor Magic3 Pro + offers a screen and body formed by a curved nanocrystal with greater resistance, depending on the brand. The back has textures formed by laser in 54 processes, in two designs, in ceramic black and white, with vertical stripes.
The quad camera is made up of four main cameras: a 50MP wide-angle (Sony IMX 766), a second 64MP monochrome, a 64MP telephoto lens and a 64MP ultra-wide-angle lens – compared to the 13MP of the standard and Pro models. It features support for 8×8 ToF, enhanced night mode, and a combination of eight pixels in one.
Honor Magic3 Pro + is available in a single configuration with 12GB of RAM and 512GB for a price of 1,499 euros.
For its part, Honor Magic3 sells for 899 euros in a configuration of 8 + 256GB, while Magic3 Pro, also 8 + 256GB, is priced at 1,099 euros.