Epic Games and LEGO have announced a long-term collaboration to develop an immersive digital experience Intended for kids of all ages and families, a metaverse that’s safe for gaming and content creation.
with this metaverse both companies seek to provide children with access to tools that can help them become content creators, as well as other opportunities for play.
“We believe there is great potential for them to develop lifelong skills such as creativity, collaboration and communication,” The LEGO Group CEO Niels B Christiansen said in a statement.
One of the objectives that both companies have set in the development of this immersive experience is to offer a digital environment “safe, inspiring and beneficial”, In the words of this director.
For his part, the executive director and founder of Epic Games, Tim Sweeney, has explained that he intends to build “a space in the metaverse that is fun, entertaining and made for kids and families.”
In order to carry out this project, LEGO and Epic Games have proposed three principles in order to “ensure that the digital spaces they develop provide attractive and safe gaming opportunities”.
These are, on the one hand, protecting children’s right to play by making safety and well-being a priority. In addition, preserve the privacy of children by putting their interests first and empower them, as well as adults, with tools that give them control over their digital experience.
In addition, they will combine their specialty lines to develop this project in the metaverse. On the one hand, Epic Games will contribute its avant-garde vision of popular culture, to create experiences that connect with users through games and music.
This statement also highlights Epic Games’ commitment to creating content suitable for minors, through the acquisition of SuperAwesome in 2020.
This company works on technology designed for a specific audience such as children under 16 years of age, with the aim of offering safe digital interaction.
For its part, LEGO is “a leader in defining safe digital gaming experiences for children” and has a Digital Children’s Safety Policy, developed with UNICEF, as well as a moderated social app completely live for kids since 2016.