IFA 2024: Seven great little innovations that Samsung showed that we don’t normally see

In the world of innovation, it’s the little things that count. Many of them border on the minimal. Did you know, for example, that there’s a team working on getting the closest color to black on a TV so that your experience is more immersive? Or that there’s someone trying to get AI to help you configure the image on your TV?

Today, during Samsung’s presentation at IFA 2024, the Korean company showed a group of journalists a series of technologies it has been working on to make life easier, although we may not even realize it, as they may seem minimal, but they end up being decisive.

The event featured a feature called AI Picture, which uses Artificial Intelligence to enhance images. A low-resolution image can be interpreted by AI to the point where its resolution can be increased to 4K without any problems.

The company also showed how AI is used to amplify sound, using as an example one of those typical movie scenes in which a conversation ends up drowned out by the ambient noise of sirens. The developers of these technologies made the volume of the human voice go up with just a change in the TV menu.

In times of device frenzy, there was also a simple way to encrypt and decrypt a user’s data using the phone and not just the smartphone. There was also a show of how AI could help a user choose the type of color they want, for example, when watching sports. And the TV will automatically choose that setting when it sees the ball rolling in a soccer game. Another simpler technology allows you to generate a wallpaper for your TV by answering a few questions.

One of the developers at Samsung’s innovation show presented the improvements that The Premiere 9, the new version of the Korean company’s multimedia projector, has, such as intelligent color management and a speaker that allows for a better user experience.

Another team showed how to achieve the closest color to black on a TV, which radically changes the user experience in front of the TV. On the other hand, a team showed HDR images on a TV and solved a problem: in a lit environment it is very common for colors in the same range of black to not be differentiated, but by using several sensors they were able to ensure that details are not lost.