As part of the project, the Post Office will broadcast an educational film called “Open Your Eyes” on screens in counter halls throughout Serbia, with the aim of raising awareness and involving the entire society in the prevention of violence against the elderly.
The Red Cross of Serbia, as the holder of the project, chose the Post of Serbia as a partner based on research that showed that older people prefer to pay bills in the post office, because going to the post office is a form of social contact and socializing within their generation.
Also, more than 550,000 of the oldest citizens have the opportunity to pick up their pensions at the post office counters, and every month the postmen deliver their pensions to more than 280,000 home addresses.
“The Post of Serbia pays special attention to the elderly, having in mind the social significance it has for them. Our role goes beyond business, because postmen and other employees often help the elderly in various ways, such as purchasing medicines and basic foodstuffs, or advice on counters of the post office “, said the acting director of the Post of Serbia, Zoran Djordjević.
He pointed out that postmen are often the only ones with whom the elderly, who live alone, have social contact, which is a great responsibility for the Post as an institution.
“Therefore, having in mind the trust that the oldest citizens show us, by including the Red Cross in this project, we additionally confirm the long.term commitment of the Post of Serbia to empower the elderly and our support in preventing all forms of violence against them,” Djordjevic said.
The promotion of the campaign, which was held today at the Main Post Office in Belgrade, was also attended by the President of the Red Cross Dragan Radovanovic, the Commissioner for Protection of Equality Brankica Jankovic, the Deputy Ambassador of Australia Liang Zeng and the Deputy Ambassador of Austria Karin Traun Miller.
The project will be implemented with the support of the European Union, the Austrian Development Agency and the Austrian Red Cross, and the campaign was supported by the Serbian Post, the Commissioner for Equality, the Ministry of Interior, the Ministry of Labor, Employment, Veterans and Social Affairs nation and embassy of Australia.//