The Minister of Trade, Tourism and Telecommunications of Serbia, Tatjana Matić, stated that the goal of the “Click Safely, Buy Proven” campaign is to train citizens to shop safely and legally on the Internet, her office announced today.
The campaign was launched by the Department of Commerce, Tourism and Telecommunications in cooperation with the American Chamber of Commerce and the e-Commerce Association with the aim of protecting citizens from fraud through online shopping.
Matic said that the trend of accelerated development affects the growth of income from e-commerce, but also the development of the illegal market, especially consumer goods, clothing, tobacco products, alcohol, medicines, technical goods.
“According to official data, in the first half of 2021, the number of total card payment transactions via the Internet amounted to 14.7 million, of which the number of dinar payments on the websites of Serbian merchants amounted to close to 11 million transactions, which is 91 percent more than in the first half. last year, “Matic said.
She added that the value of those transactions amounted to over 25 billion dinars, which is a growth of 99 percent compared to the same period last year.
The statement states that in the first half of this year, the number and value of orders via the Internet, paid in dinars, is higher than the number and value of orders in all other currencies collectively, compared to the same period last year.
It was pointed out that the goals of the “Click for sure, buy verified” campaign are to point out the numerous advantages of legal e-commerce such as consumer rights, protection of citizens from fraud, protection of legal e-commerce rights and positive impact on the state budget.
The first vice president of the American Economic Corruption (AmCham), Ivan Miletić, stated that citizens who buy from legal e-merchants registered in Serbia have all the rights regulated by the laws of Serbia.
“Therefore, our main goal is to contribute to informing citizens about ways to recognize legal online stores, safe ways to pay for ordered goods, as well as to acquaint them with the consumer rights they have,” Miletic pointed out.